EMBER - the creator of the world's first temperature control mug®.
The Brief:
BBCO. were appointed to initially drive Festive/Christmas coverage for the brand in the UK.
The strategy:
We crafted a strategy to ensure the brand positioning was defined, the volume of coverage high and the messaging behind the technology clearly communicated. We also left room for agility and fast reactions to news hooks. This included the news that Jeff Bazos enjoys his morning coffee in an Ember Mug.
Coverage hits
in 6 months
(including prime-time broadcast)
Audience reach
in 6 months
Piece of broadcast in
Germany, just 2 weeks after launch
1
Broadcast coverage achieved from reactive pitching during the cold snap post Christmas
106
Coverage hits total in 12 months
Print, online and social coverage generated in 6 months
900M
500m+
103
38
43
RESULT
Million Audience reach for Amazon Prime Day
Online hits for
Black Friday alone!
1
ACAI - THE UK’S ONLY WOMENS OUTDOORWEAR BRAND
The Brief:
Raise the brand profile and consumer awareness. Integrate this with storytelling around the brand mission, values and competitive advantage. We also had a goal to support SEO for the brand and raise their online credibility.
The strategy:
Team BBCO. crafted targeted and relevant press and influencer lists. We implemented a creative gifting campaign plan for consistent product placements and inclusion in stylist features. We worked with the brand on their ‘Outdoorsing’ campaign looking at mental and physical health benefits of women walking outdoors - using the research and statistics to land coverage which included a half page spread in a top-tier newspaper. Hated a press trip to The Wilderness for 48 hours of outdoorsing and restorative self care - top tier jour earliest joined us to immerse in Acai’s universe - leading in longstanding relationships and coverage.
RESULT
204M
Online impressions in 12 months
98
Peak domain authority ranking across online coverage secured
LONDON GRACE - a collection of conscious nail colour + care products
The Brief:
When London Grace pivoted from brick-and-mortar to an online-only presence, they needed a glow-up.
The strategy:
Through creative gifting, Founder commentary and a press and influencer event - we completely reimagined the brand, taking them from a service-based business to a must-have product line that everyone’s talking about. Making their brand shine online, through amazing reviews, events and now affiliates and ambassadors we are opening every door of possibility throughout their journey with us.
67
RESULT
Combined audience figures for all outlets featuring coverage
1
Event hosted which generated new and valuable press relationships and coverage!