TAKING brands

FROM BEING SEEN

TO BEING REMEMBERED AND LOVED

A PR CONSULTANCY SERVICE for RETAIL, lifestyle + wellness brands

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PR. With heart.

All you need is love.
That’s what they say, isn’t it?

But how do you make everyone else feel as passionately about your brand as you do?

I help brands become impossible not to love.

Not just the rush of the early days, but the deep, lasting kind of love — the “I can’t live without this” connection that keeps people coming back. When we work together, I’m not here for quick wins or surface-level hype. I’m in it for the long haul.

Through thoughtful strategy, creativity and genuine storytelling, I build trust and meaningful connections between brands and their audiences — the kind that stand the test of time.

Whether that’s securing high-profile media coverage, designing exclusive events and experiences, or re-imagining what truly makes your brand special, you can rely on me to deliver work that’s considered, impactful and deeply aligned with your vision..

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PR. thoughtfully delivered

As a hands-on PR specialist, I take the time to truly understand your brand — inside out — and make it my mission to care about it as much as you do. I work best with ambitious businesses who enjoy the process, value creativity, and are open to fresh ideas.

PR should never feel dull, disconnected, or ineffective. When you trust me with your brand, you can expect thoughtful strategy, creative thinking and results that actually matter.

I work seamlessly alongside your existing marketing function, acting as an extension of your team to elevate your products and position them where they deserve to be — seen in the right places, by the right people. The result? A brand that people get excited about, connect with, and most importantly, remember.

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Services

Whether you’re a young brand that’s just getting started with PR, or an established company wanting to take things to the next level, my packages can be shaped to suit your needs.

  • WHO IT’S FOR

    The starter package for younger brands, Ignite will help you establish a presence in the market, drive consumer traction, retail presence and brand positioning.

    WHAT YOU GET

    An always-on press office - I will draft press materials, pitch to media and influencers and establish a solid base of PR coverage for your early stage of business.

    THE RESULTS

    • A growing base of media and influencer advocates

    • Organic awareness building

    • Brand positioning, targeting your desired consumers

    • A digital presence and improved SEO

  • WHO IT’S FOR

    Designed for brands that want to take their PR to the next level, Amplify will provide you with a fresh approach, helping you evolve your brand positioning into something truly show-stopping.

    WHAT YOU GET

    A strong focus on building deep relationships with press through memorable and experiential activity. I will oversee your annual planning, devising opportunities to inspire, engage and excite the media. I’ll work with you on getting creative with everything from day-to-day evergreen pitching, topical trends and seasonal PR to new launches.

    THE RESULTS

    • A growing base of media and influencer advocates

    • Consumer love, trust, curiosity and engagement

    • A carefully-managed brand reputation

    • Improved digital presence and SEO

  • WHO IT’S FOR

    The top-tier package, The One gives you everything from the Amplify package but with added oomph. It’s ideal for established brands or fast growth funded start-ups with clear vision and an ambitious marketing strategy in place. I’ll be the helping hand you need to help you hit your goals, providing strategic counsel and the higher volume PR coverage you’re looking for but don’t have the resources to achieve in-house.

    WHAT YOU GET

    A big focus on direction and strategy. All the PR activity will be carefully integrated into your ambitious marketing plans. I’ll creatively implement a strategic PR plan, monitoring and adapting it as your brand grows.

    THE RESULTS

    • A strategically positioned brand, with an expertly-crafted brand narrative

    • Careful management of your brand’s/business’ reputation as it evolves

    • Amplification of large-scale marketing activity

    • Improved digital presence and SEO

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PR. With results.

I’ve spent years building relationships with top-tier media, and I specialise in securing consistent, high-impact coverage for my clients.

When we work together, you’ll be kept fully in the loop — I provide timely updates every time your brand is featured, so you’ll always know where you stand.

We’ll also have regular check-ins to ensure everything is on track, and I provide clear, comprehensive reports that focus on the metrics that matter most — helping you see and demonstrate the real impact of your PR efforts.

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  • GEORGIA DAY - SHEERLUXE + BRITISH VOGUE CONTRIBUTING BEAUTY WRITER

    Working with Rachel and the Brand Building Co. team is always a total pleasure. As well as being on top of everything going on in the industry, Rachel is creative, considered and intuitive in her approach to press, meaning I always have everything I need, and a bit more! The clue is in the name but she is just so good at nurturing and championing brands, and that combined with her passion for beauty and wellness, is an incredibly powerful combination.

  • BETH THOMAS - SENIOR PR MANAGER, Ember technologies inc

    Brand Building Co have been a brilliant and invaluable partner in elevating our brand presence in the UK. We have already seen such strong coverage results in the short time working together and look forward to everything that’s to come. Their strategic approach, creative ideas and dedication to Ember is a joy to see. Trustworthy, professional, results-driven and most importantly, fun, Brand Building Co. is the go-to agency for anyone looking to make a lasting impact in today's competitive market”.

  • MARILIA BUNCH, CO-FOUNDER + COO, Purolabs

    Working with Brand Building Co. has been an absolute game-changer for us. Their understanding of our brand ethos and our unique needs has been evident from day one. They consistently go above and beyond, providing invaluable insights, and creative ideas. Their proactive communication and responsiveness have made collaboration effortless and enjoyable. We couldn't be happier with the results they've delivered and look forward to continuing this successful partnership for years to come”.

  • Mica Ricketts, freelance content editor and copywriter, Refinery 29, Marie Claire and more…

    “When it comes to cutting through a noisy inbox and delivering the information that I really need to know, Rachel and the team Brand Building Co. are truly exceptional. Whether it’s a lesser-known brand or a more established name, Rachel has a unique ability to get me excited and inspired to find out more about the brands that she works with. She has her finger on the pulse for all things beauty and wellness and it really shows in the way that she is able to shape stories that suit both evergreen and trend-led features I might be working on”.

I would love to work
with you

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BEHIND BRAND BUILDING CO.

I founded Brand Building Co. in 2020, after two decades leading PR and media strategy for some of the UK’s most recognisable, legacy and fast-growing brands.

I have combined my vast experience - with everyone from leading retailers and global beauty brands to up-and-coming new businesses – with my passion for PR. My vision was to create a consultancy service that delivers next-level PR results and a strategic partnership for a carefully curated number of clients.

I work directly with many brands - or can also work alongside other brilliant PR experts - to maximise the potential of each and every brand I work with, and deliver unrivalled results.

About me

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