CONSULTANCY SERVICE for retail, lifestyle + wellness brands.
Helping brands become seen, found, remembered and loved.
All you need is love.
That’s what they say, isn’t it?
But today, being a great brand isn’t enough. You need to be visible in the places people are searching, discoverable across digital channels, understood by search engines and AI, and memorable enough to build a genuine connection when they find you.
That’s where I come in.
I help brands build the kind of presence that works both online and IRL — combining smart PR, digital strategy, search, AI-aware storytelling, creative campaigns and meaningful real-world experiences.
Because the way people discover brands has changed. It’s no longer just about who gets featured in the right magazine or creates the perfect launch moment. Brands need to show up consistently across search, social, digital media and AI-powered discovery, while still having something real, distinctive and emotionally compelling at the heart of what they do.
I bring those worlds together.
Through thoughtful strategy, creativity, relationships and genuine storytelling, I create visibility that goes beyond a spike in attention — helping brands become easier to find, easier to understand and, most importantly, impossible to forget.
That might mean securing high-profile media coverage, strengthening your digital and search presence, developing content that works harder across channels, making your brand more visible to AI and discovery platforms, or creating an event or experience that people genuinely want to talk about.
Because digital presence gets you discovered.
Great experiences make you remembered.
And the right relationships make people care.
I’m here to build all three.
Long-term, considered and always with a little bit of magic — helping brands move from being seen, to being found, to being remembered and loved.
PR. thoughtfully delivered
As a hands-on PR specialist, I take the time to truly understand your brand — inside out — and make it my mission to care about it as much as you do. I work best with ambitious businesses who enjoy the process, value creativity, and are open to fresh ideas.
PR should never feel dull, disconnected, or ineffective. When you trust me with your brand, you can expect thoughtful strategy, creative thinking and results that actually matter.
I work seamlessly alongside your existing marketing function, acting as an extension of your team to elevate your products and position them where they deserve to be — seen in the right places, by the right people. The result? A brand that people get excited about, connect with, and most importantly, remember.
THE BUILDING BLOCKS TO MAKE BRANDS DISCOVERABLE AND RELEVANT.
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Building the right conversations with the right people.
We create meaningful connections between brands and the media, from developing compelling stories and identifying the right opportunities to managing journalist relationships and securing coverage. Whether it’s a product launch, brand story or timely campaign, we make sure your message cuts through and reaches the audiences that matter.
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Turning brands into conversations.
We develop social strategies and content that give brands a distinctive voice and a reason to be followed. From day-to-day community management and content creation to campaign planning and real-time engagement, we build social channels that feel relevant, considered and connected to the wider brand.
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Creating experiences people remember — and talk about.
From intimate press previews and influencer moments to consumer-facing launches and larger-scale brand experiences, we manage events from concept through to delivery. We bring together the creative idea, guest experience, production and communications to create events that generate genuine engagement — both in the room and beyond it.
BEHIND BRAND BUILDING CO.
I founded Brand Building Co. after two decades leading PR and media strategy for some of the UK’s most recognisable, legacy and fast-growing brands.
I have combined my vast experience - with everyone from leading retailers and global beauty brands to up-and-coming new businesses – with my passion for PR. My vision was to create a consultancy service that delivers next-level PR results and a strategic partnership for a carefully curated number of clients.
I work directly with many brands - or can also work alongside other brilliant PR experts - to maximise the potential of each and every brand I work with, and deliver unrivalled results.
SELECTION OF PR INSIGHTS
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The relationship between your organic and paid marketing strategy
06/06/2024
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The Bits you Don’t see…
08/04/2024
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The Power of PR for long-term brand building success
11/09/2023
SOCIAL FEED
