The relationship between your organic and paid marketing strategy
This post looks at the relationship between your organic (us!) and your paid marketing strategy. And how the two, when executed brilliantly, can complement the other.
PR’s role in the full marketing-mix.
We have and continue to work with clients who have been very successful with performance marketing for growth. What we have learned (from many years working with fast growth start-ups and established brands looking to create more demand) is that without a strong organic strategy working beautifully alongside - paid marketing alone is frankly not enough for long term success.
After initial success, sales plateau, conversion starts to dip or a competitor comes into the space who is firing on all cylinders and paid becomes very very tough
There’s multiple reasons why a marketing mix is essential, and specifically why organic demand and awareness is crucial for long-term growth, credibility and demand. But here’s 3!
Trust and credibility has to be built with the consumer to ensure conversion is most efficient. Through relationship building, real-life conversations and editorial recommendations - you can communicate your brand proposition to a consumer more deeply. This builds warm leads and means the pool of consumers already have an understanding of your brand, have seen credible sources recommend it and therefore are far more likely to convert (plus more likely to be the high value customer you are looking for).
We will grow your pool of consumers. It’s imperative that Marketeers start to think more about meeting a broader audience outside of the most obvious targets. Through editorial recommendations across multiple publications, partnerships and social media engagement - PR meets new audiences consistently - growing your pool of leads consistently.
Google loves PR. We always track the average domain authority of the coverage we secure for you, ensuring we work with top-tier titles - and the more of it the better your ranking. This is a benefit for your site and your paid marketing efforts.
We hope this has given you some further insight into how the work we do enhances your overall strategy - and if you are already working with us then a big YES to how strong your strategy is. We are honoured to be on this journey with you!
We are always here to help and can advise strategically if needed. So please let one of the team know anytime!
Team BBCO. XO
