PR Tactics for 2025
It’s hard to believe we’re looking ahead to next year, as 2024 draws to a close next month. Our clients will soon be receiving 2025 plans, which have been crafted especially for their business goals. In today’s newsletter we are sharing a sneak peek into the thought process behind some key tactics and what we feel the industry needs (as a whole) to boost organic PR impact in 2025.
Here are 4 of our key recommendations. If you like what you hear, and would like to see how these could be crafted into a plan for your brand, then please do let us know and we can jump on a call to discuss!
1. Consumer interaction to drive more brand love. We are firm believers that it is not only the product you deliver to the consumer that makes your PR story but the experience you give them too. Consumers are hungrier than ever to get to know a brand deeply. To enter the brand universe via creative, welcoming and exciting activity. This could be in real life interactions via pop-ups and consumer events or simply from receiving extra gifts, online experiences when shopping or surprise and delight moments for loyal customers. We will be guiding our clients throughout 2025 to interact more deeply with their customers to make sure they stand out from their competitors and maintain and grow their customer base, while generating new stories for us to share with press too.
2. Press events. Once momentum has been built within media and the groundwork has been laid with consistent press pitching, news hooks and well timed launches - a press event is the perfect next stage. This is where the up-level truly happens for your PR and the relationships you build with journalists can be solidified. Press events are a beautiful way to share your unique personality as a brand, get to know journalists 1-1 and also grab their attention outside of their jam packed in-box. Not every launch requires this strategy, but an annual event, and then moving up from there can work wonders for becoming a more memorable brand.
3. Spending time with us to determine your target customer (psychographic not just demographic). We will be suggesting we start to build out a media related profile for your target customer or customers. This is where having us as a team, alongside your in-house team, can be a huge asset. We may challenge you a little on who she/he/they are - where they hang out, what they consume and read (are they on tik tok, reading print magazines or listening to podcasts) and other brands they love. This helps determine potential partnerships, where your PR is best placed and also how your whole brand strategy may evolve to ensure it feels relatable to this group.
4. Continuing with our metric focused monthly reports. Not only does this give you a visual view of the coverage achieved which you can assess over the year, but also shows you domain authority of the features we have secured and engagement and impressions reached. Although PR is a huge piece of building strong sentiment, credibility and positioning it is also crucial to see the digital metrics to understand the impact this is having on your online presence to support and drive your paid marketing efforts.
